Century Business Media IPO

Century Business Media Limited was originally incorporated as “Century Business Private Limited” on September 23, 1999, under the Companies Act, 1956, with the Registrar of Companies, Bihar. Subsequently, pursuant to a Special Resolution dated January 8, 2024, the Company changed its name to “Century Business Media Private Limited” on February 8, 2024. Thereafter, pursuant to a Special Resolution dated June 28, 2024, the Company was converted into a Public Limited Company and renamed “Century Business Media Limited”, with a fresh Certificate of Incorporation issued on September 16, 2024.

Founded in 1999, Century Group of companies has emerged as a leading player in the Indian Outdoor Advertising (OOH) Industry. Its media basket reaches more than 60 crore people across various states, with exclusive advertising rights covering airports, railway stations and city hoardings.

The Company is a well-networked OOH advertising agency that enables brands to conduct nationwide outdoor advertising campaigns. Its understanding of digital, data and new-age technologies supports its focus on outcome-driven advertising solutions.

The Company has a presence in Patna and Kolkata, covering key media formats and properties such as airports, railways and bus shelters, enabling brands to reach consumers across different locations.

Diversified Client Base Across India: Serves clients across Bihar, Delhi, Jharkhand, West Bengal, Maharashtra, Uttar Pradesh, Karnataka and other states, with assignments undertaken across India through direct rights and third-party arrangements.

Strategic Advertising Rights Across Media Assets: Holds exclusive advertising rights at 5 airports and non-exclusive rights at 2 airports, along with marketing rights at 3 airports. It also holds exclusive Railway OOH rights across 714 stations in 5 divisions and Metro OOH advertising rights at Howrah and Esplanade stations.

Experienced Promoters & Management Team: Promoter and MD Shashi Kumar Chaudhary brings around 25 years of service-sector experience, including 15 years in outdoor advertising, while Whole-time Director Seema Chaudhary has around 25 years of service-sector experience, including 13 years in outdoor advertising, supporting strategic planning, operations, media acquisition and business development.

Dependence on Government Concession & Licensing Agreements: The Company depends significantly on concession, licensing and marketing agreements with authorities such as AAI, Indian Railways and Metro Rail authorities. Failure to renew or retain these rights could adversely affect revenues and market position.

Minimum Monthly Guarantee (MMG) Obligations: Certain airport and railway agreements require payment of fixed MMGs irrespective of actual revenue. Lower advertising revenue due to seasonal fluctuations, reduced passenger traffic, pandemics or infrastructure disruptions could make these obligations difficult to meet and adversely affect business and financial condition.